This was our objective. Can we look across every metrics that informs our decision and roll all of that up to an objective decision of how attractive this brand is to buy?
Defining the keyword universe was the critical first step
Once you have manually evaluated a number of brands to determine if they are good acquisiion targets or not, you start to notice a pattern: you regularly need the set of competitors to determine if the brands pefromance is good or bad. And how do you find their set of competitors? Through the eyes of customers by using keyword to find how customers view this space and who customers view as the primary alernatives to their keywords inquiry. So, we invented a proprietary way to use an ASIN input to find a keyword universe that then defines the list of comptetive ASINs, brands, and categories. From here, the analysis becomes quite easy.
We love inventing and we want to do that for you
You probably aren't in the brand acquisiion business, but hopefully this illustrates our love of inventing new ways of looking at data to solve whatever ecommerce problem you may have.
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